Picking a Company Name

Picking your company name is a huge step. Here’s some things to keep in mind when going through the process.

Keep it Simple

Shorter is better. Two syllables would be ideal, and avoid using hyphens or replacing an “S” with a “Z”.

Get the .com

There are a ton of domain extensions now, but you should really try to land on a name that has the .com version available (either as a fresh registration, or able to be purchased from the current owner). If your company does become successful on a lesser TLD, you’ll end up shelling out way more cash later for the .com

Don’t Limit Yourself

Pick a name that’s “generic” enough to allow you to expand your product line or service offering as you grow. “Amazon” started as just a book store. Imagine if they were AmazonBooks.com and needed to go back and buy Amazon.com later – it would have gotten way more expensive since the seller would know they’re already successful and could afford a higher price.

Trademark Your Name

Once you settle on a name, get a trademark for it before actually launching. There’s nothing worse than launching a business, then getting a legal notice months later that you’re infringing on someone else’s trademark. If you don’t want to do the legwork of making sure your name is clear, you can have a trademark attorney do it for you – the all in cost between the lawyer fees and the government filing fees will be in the ballpark of $800

Say it Out Loud

Say your prospective name out loud – either to yourself or close friends/family. You’re going to be saying this name a lot in the future, so you better like it!


Sometimes you need help – these name generators should help spur some creativity.